Steve Jobs at an Apple music event on Wednesday
Apple’s chief executive, Steven P. Jobs, discussed his health and Apple’s new product line in an interview Wednesday with David Pogue, the personal technology columnist for The New York Times. Here are excerpts from their exchange:
Q. Will there be a break in new products as a result of your absence?
A.There were a lot of things that were started before I left, and were continually worked on … and there are some things that I’m focusing a lot of attention on right now. To polish. No, I don’t think we’re going to miss a beat. We have some really good stuff coming up.
Q.Has your opinion of e-readers changed?
A.I’m sure there will always be dedicated devices, and they may have a few advantages in doing just one thing. But I think the general-purpose devices will win the day because I think people just probably aren’t willing to pay for a dedicated device. You notice Amazon never says how much they sell; usually if they sell a lot of something, you want to tell everybody.
We don’t see that it’s a really big market at this point.
I’m not sure that Amazon, as an example, really cares that much about being in the hardware business. If I were Amazon, I’d love selling stuff where I didn’t have to have a warehouse, didn’t need UPS.
Q.You put a camcorder on the iPod Nano. Why not on the iPod Touch?
A.Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. Because a lot of the games were free on the store. Customers started to tell us, “You don’t know what you’ve got here — it’s a great game machine, with the multitouch screen, the accelerometer, and so on.”
We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff — we need to get the price down where everyone can afford it.
Q.How come the Nano can now record video, but can’t take stills?
A.The sensors for doing video are fairly thin. The sensors for doing a still camera, at much higher pixel resolution — and we’d really like to have autofocus — they are just way too thick to ever fit inside the Nano.
Q.It’s great to see you back! How are you feeling these days?
A.I feel great. I probably need to gain about 30 pounds, but I feel really good. I’m eating like crazy. A lot of ice cream.
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It's good to know Steve Jobs is in good condition, I love to try iPod with camera!!!
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